This year Starbucks has faced some bumps in the road. According to the article" Starbucks Corporation" the worlds coffee conglomerate is facing slowing sales and increase competition. Although sales are down, Starbucks is not losing money. In 2007 Starbucks had made $673 million dollars in revenue and tripled the number of stores in the last five years. But last summer was the first time customers declined since the company went public. Therefore, CEO Howard D. Schultz is making is developing a plan to put Starbucks back on the map. Improvements will be made in espresso machines as well as an emphasis on pushing drip and clover coffee.
On an international level the article "Starbucks Plots New Course, Charges Full-Steam Ahead"states that Schultz has teamed up with Conservation International CEO Peter Seligmann. They are announcing a partnership in coffee growing regions which included Asia, Africa, and Latin America. Their goal is to prevent deforestation and global warming. A sustainability seal will be placed on sustainable coffee as well as fair trade coffee. By 2009, these seals will be on all whole bean and espresso sold in Europe, Africa, and Asia.
To learn more about Starbuck's and their international efforts visit their official website.
1 comment:
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