Although last weeks posts suggests that China's relation to the Sudan might effect the sponsorship for the 2008 Olympic Games, Samsung is jumping to collect a sponsorship spot for the games. Samsung has signed on with the Olympic games to become an official world wide partner and has launched a campaign for three of their new mobile phones designed especially for the event. According to the article, Olympic Sponsorship-Line Blur Samsung, Kodak, and Panasonic payed at great deal of money to become apart of the top program sponsors.To be a program sponsor you are give rights to provide wireless, audio, video, and imaging devices. But since technology has made such drastic improvements over the years there has been a blur between cellphones, tvs, video, and stereo. Now all of those options can be consolidated onto a cellphone, therefore causing an issue between media usage.
To try to work around the problem, Samsung has said that they are focusing on mainly marketing the wireless-communication of the phone rather than the video, internet, or photo accessories. Samsung sponsored the 2006 Turin Winter Games and their Italian phones increased in sales by 80% and they are predicting the Beijing market to be very lucrative. To learn more about Samsung's phones and their sponsorship with the Olympic Games visit their official website.
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