On August 8th,2008 the Beijing Summer Olympics will have its open ceremony. The article, "Darfur could tarnish sponsers' Olympic dreams" informs that one of the advisors for the opening and closing ceremonies was famous director Steven Spielburg because he does not want to support China when they are Sudan's leading oil customer and supplier of weapons. Speilburg states, "I find that my conscience will not allow me to continue business as usual. At this point, my time and energy must be spent not on Olympic ceremonies, but on doing all i can to hep bring an end to the unspeakable crimes against humanity and that continue to be committed in Darfur."
This activism has put pressure on Olympic sponsors. Yet advertisers say the Olympic Games are about sports, not politics. Although there is pressure from an opinion leader such as Steven Spielburg and much discussion of the matter, no sponsors have pulled out yet. The Beijing Organizing Committee for the Olympic Games say that they stay out of the politics and focus more on the games. They leave the political aspects up to the organizations that deal with these specific issues.
The Beijing Organizing Committee for the Olympic Games hopes that by hosting the 2008 Olympics it will give Beijing the publicity they have longed for. China's leading computers, Lenovo, is using the Olympics to advertise its brand to the world. Although the Olympic games will bring much good to China yet advertisers have failed to address the situation in Darfur which might lead to more sponsors pulling out in the future.
To learn more about the 2008 Beijing Olympic Games visit their official website.
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