In the late 1980's war had broken out in Sudan due to racial, ethnic, and religious divides. More than 40,000 young boys had survived the genocide but were orphaned from their family, homes, and lives. These boys became The Lost Boys of Sudan. In 2001 they came to the United States and are now pursuing their educations, supporting themselves, helping to spread knowledge, and rebuilding their homes and villages which were shattered.
The article, "Sudan's Lost Boys Hire Euro to Find Spotlight", discusses how the lost boys are teaming up with the media. In order to receive media attention, the Lost boys have decided to hire an ad agency, to reach and educated the masses. The ad agency, Euro RCSG Chicago, has worked with the Lost Boys to create the charitable brand "The Lost Boys Rebuilding Souther Sudan" organization. Euro has designed a logo for the brand and now in the mists of creating a donation website as well as marketing materials to successfully promote their organization. Reliefweb, which tracks humanitarian aid, shows that in 2007 $538 million dollars were donated by the United States for assistance in Sudan but the majority of the funding went to Darfur. A specific T-shirt has been designed and will be awarded to $100 donors. One of the first T-shirts went to Bill Clinton.
To learn more about Sudan and the efforts of the Lost Boys, visit the help Sudan International website.
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