The Cannes Lions Advertising Festival takes place after the famous Cannes Film festival. This famous advertising festival is celebrating their 55th year and will be taking place in Cannes, France from June 15th - 21st. The World Event Guide states that this festival is the only gathering of the worlds advertisers, creative, direct marketing, interactive, film, radio, media, sales promotion and marketing groups. This festival was created in order to celebrate their accomplishments and gives specific awards for things such as the world best commercials. The awards fit the title of the event. Whoever does win an award at this event is presented with a gold, silver, or bronze lion statue. Some of the many award categories given are to groups such as the agency of the year, media person of the year, and direct marketing agency of the year.
This festival brings in over 8,000 people involved in the advertising industry. Registration is still open for the event. When registered for the event you will receive access to seminars, workshops, film screenings, exhibitions, galas, and the two main lion award ceremonies. To learn more about the Cannes Lions Advertising Festival visit their official website.
1 comment:
2 interesting posts - tho with the cannes one I"d like to know more - do these awards really mean anything/ have any effect on advertising? Do people create special ads just for these awards (like special ads for the superbowl)?
10 points
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