December 1st celebrated World Aids Day and in South Africa a special type of advertising campaign was run in order to raise awareness. Coca-Cola teamed up with Nelson Mandela (former South African President) and his 4664 campaign to place one million message about HIV/AIDS inside glass coke bottles and be distributed around shopping malls, parks, street corners, ect. Cocoa-Cola donated one million glass bottles and supported the 46664 concert. South Africa's marketing manager Julian Byrant states about Coke " As an iconic brand which has the power to influence lives and change perceptions, it is important for Coca-Cola to have a voice and opinion. Our 'Hello' campaign does just that." Coke donated all of their profits from the limited edition "Style My Coke" bottle to the 46664 initiative. Check out more about the South Africa; Mandela's message in a bottle.
1 comment:
2 interesting posts but the 2nd one doesn't have a news story attached to it to give us a reason to check it out - there's no date on the big article. The article from lexis nexis isn't reachable - you can't use the URL from the ic data base library - you have to put in the whole bibliography info for people to find the article on their own
9/10
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