The biggest fast food chain in the United States is struggling through sales this year in China. Competitors such as KFC is ahead in sales due to the cultural preference of chicken rather than beef for Chinese consumers. Although McDonald's focuses its main attention on sales in the United States and Europe it is promoting a new advertising campaign in China that is putting more chicken items on the menu. Also McDonald's plans on opening 125 more restaurants throughout the country. But there is only so much money that can go into countries other than the United States and Europe where the majority of the money is being generated.
But sales are not even coming close to decreasing in Australia. In 2007, 1.2 million Australians had been in McDonald's a day. The are 762 restaurants across the country all stating their top seller is the cheeseburger. This seemingly healthy country has a soft spot for the golden arches greasy food and about 5% of Australians were reported eating McDonald's daily. Although McDonald's is promoting healthier options many more Australians are becoming over weight. There advertising is now promoted towards the whole family, especially at parents increasing their sales drastically. Check out McDonald's official website and their global campaign.
Sterrett, David. "Crouching Burger Hidden Nugget." Crain's Chicago Business 27 Nov. 2007: 1. Proquest. Ithaca College, Ithaca.
Tattersall, Hannah. "1.2 Million: That's How Many Australians Go Through the McDonalds Golden Arche's Each Day." The Sun Herald 27 Jan. 2008, First ed.: 9. Lexis Nexis. Ithaca College, Ithaca. 18 Feb. 2008. Keyword: McDonalds Internation Advertising.
No comments:
Post a Comment