Louis Vuitton International Ads

Louis Vuitton, the French born bag company has created a reputation as a high class delicacy in the purse industry. Dating back to the 1850's Louis Vuitton luxury bags have been a hot commodity. Print advertising had been their primary way of promoting their new styles ever since the sixties. But now the are taking their advertising to the next level by airing a television commerical. There 90 second commercial is travel themed and was shot in France, Spain, India, and Japan. Louis Vuitton is also sending this commercial around the world. It was aired in thirteen different languages in theaters, cable, and satellite television. Louis Vuitton plants to air their new commercial on most watched networks such as CNN and BBC. The campaign recently was started on February 15th and is to run throughout 2008. Check out recent print advertising campaigns for Louis Vuitton.
The article Vuitton Ads Venture on to Television states that the new television commercial aims at promoting the brand rather than specific product, therefor very few shot of the bag are shown in the commercial. By taking this new step in their television international advertising campaign they are changing the medium high end fashion brands advertise with, therefor creating a new edge for their brand.