Pepsi has taken their products to the next, much healthier, level. Pepsi Raw is the brand new soft drink made by pepsi which features all natural ingredients. The article "Pepsi Tests 'Naturally Sourced' Beverage" announces that this drink has yet to hit shelves around the world, but is being launched in the U.K. to tests how well it does in the markets. If this healthy soft drink is a hit in the U.K. international distribution is to take place. According to the article "Pepsi launch new drink made from 'all natural' ingredients," Pepsi Raw, is made with raw cane sugar that replaces artificial sweeteners. It also contains no article preservatives, colors, flavorings or sweeteners. It is only sold in glass bottled and is said to be more expensive than regular pepsi. Lynn Dornblaser, a new-product analyst believes that Pepsi Raw is a niche product with a small target audience. Dornblaser also thinks that the main consumers will be the younger generations who want to know exactly what they are putting in their body.
The U.K. is proud to have this new product on their market, although Coca-Cola is the leading brand. To learn more about Pepsi Raw check out heir offical website . To see what the public thinks about this healthy alternative check out this video.
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