Applebee's Teams up with Primetime

Starcom, the advertising agency, has taken their client Applebee's chain restaurant to the next level. The article," Starcom Puts Applebee's Into the 'Friday Night' Game" informs that  Applebee's landed a reoccurring role on NBC's drama, Friday Night Lights. Applebee's has made an appearance on every show, acting as a meeting spot for the couches and the team. Friday Night Lights takes place in a small town in Texas, therefore this specific product placement of Applebee's makes NBC show seem more authentic and the catchy slogan made sense with the setting of the show, "Eating good in the neighborhood."

Although television shows do not like to have long term relationship with brands, Applebee's adds a sense of reality to the show. Bill Leibengood, executive director-national marketing at IHOP Corp-owned Applebee's International believes that, " It's had a great impact on our brand." Friday Night Lights is loved by viewers as well as critics and it has been picked up by NBC for a second season, which means there is more success for Applebee's image to be had. Watch video clips from Friday Night Lights and look for the Applebee's product placement. To watch full episodes of the show visit NBC's web page.