International Agencies

When researching the topic of International Advertising I had found many different companies that focus primarily in this specific field. These ad agencies range from large corporations to smaller companies, all with the primary goal of spreading their advertisements and messages to all parts of the world. Advertisement agencies such as Us Media International prides itself on buying and placing media anywhere in the world at a reasonable price. Agencies such as International Advertising Ad Agency  works with travel, food, fashion ,and many more specialized topics. Check out the International Advertising Association page to view their goals as well as find out who has joined the IAA. 

These International agencies must take in consideration more factors that a national advertising company does. Two professors from NYU highlight the factors, issues, and solutions in their International Advertising article. When it comes to advertising one product or message around the world, your audience becomes much more broad. This in turn makes your advertisement campaigns much more challenging. But some products do not sick to one image or idea, but create ads that will appeal to each country. 

 Browsing through advertisements that have developed a specific image, I came across the Got Milk? campaign. This advertisement strategy  of the milk mustache did not follow its brand around the world. Interestingly, the milk mustache was only used in one other county, which as Australia. Take a look at the different ads on the blog entitled: The "Got Milk?" Ad Campaign Around the World.  Check out the companies strategies and how they differ from country to country. 

McDonalds Ads Around the World

As Americans our favorite fast food joint is under the golden arches. McDonald's is the largest chain of fast food restaurants in the entire world. This American way of life began in 1940 and has become apart of the global market. Stretching from the United States to Japan and Austrialia, McDonald's has introduced western culture's favorite place to eat into everyones life. The classic burger from McDonalds is the BigMac. This beloved burger has high costs in Iceland, Norway, and Switzerland, landing them top 3 on the "Mac Index". Check out this link for more history of McDonald's. Our classic McDonald's slogan "Im lovin' it" has been the standard for advertising for many years. Yet advertising slogans differ from country to country. Hong Kongs slogan is "Every time a good time" while the UKs most recent slogan is "A visit to McDonald's makes your day". Check out more current McDonald's advertising campaigns around the world.

McDonalds had  become involved in international promotional opportunities such as the Summer and Winter Olympic Games costing them $55 Million at most.  When this conglomerate sponsored these events they had the right to Olympic tie-ins to their food advertising, such as an Olympic Burger which was first introduced in Japan at the 1998 Olympic Games. During the Summer Olympics Games in Sydney, Australia McDonald's Happy Meals in Asia included a toy Ronald McDonald playing an Olympic Sport.  Check out more on McDonald's and their past sponsorships with the Olympic Games.