Madonna Means Business

The article, "Madonna's Millions from Hard Candy ads," appeared in the leading U.K national newspaper The Telegraph, speaking of Madonna's newest business plan. The most successful, well know, and loved female recording artist is back to launch her new Album "Hard Candy." Although she is nearly fifty years old, Madonna continues producing top of the chart albums. Hard Candy is to be released next month, but Madonna has a head start in sales, pulling in millions of dollars. The business woman she is, Madonna has signed contracts with major companies such as Vadafone, Unilever, and Fuji. These companies will use her music from this album to promote their broad range of products. These companies ensure that Madonna will receive free global publicity ahead of its release. With her Vodafone contract, customers will be able to listen to seven tracks, one a week, before the albums release. Being one of the most successful artists, it is not a surprise that this is the first time an artist has lunched an entire album on a mobile phone. 

Unilever's Sunsilk campaign has used Madonna's new single, 4 minutes, in their commercials. One which aired at during the Super Bowl. This track features Justin Timberlake and will be featured in his film Get Smart. Although the public may think that Madonna is doing this business to get paid even before the album hits stores, but really its about promoting and selling the product. Not only is Madonna benefitting from her relationships to theses various companies, but the companies themselves are tying their product name in with a global icon, most likely increasing their sales.Learn more about the track details of the album "Hard Candy" and listen to the single 4 minutes with Justin Timberlake.