Monday, February 11, 2008

Strawberry Frog: International Ad Agency


Strawberry Frog is an award winning international advertising agency that is based in New York City and Amsterdam. Strawberry Frog's creative logo and work strategy has sparked the attention of many well known clients. Clients include: Sam's Club, Fosters, Old Navy, Microsoft, MTV, IKEA, and Morgan and Stanley. Strawberry Frog prides itself of the teams of creative staff, digital media, and management teams who work directly with the client. This type of cohesiveness allows for the agency to create " highly effective and efficient cultural movements." Their unique strategies are based around "Frogism", which tells the story of a frog living in a the corporate dinosaurs world. Strawberry frogs are small but think big and challenge the dinosaurs who are large corporations concerned about revenue rather than their clients satisfaction. Kip Kreutzburg, head of Viagras global advertising, stated about Strawberry Frog,"Strawberry is all about the frog that can leap to a lily pad, not the lily pad that can receive a frog. What makes them unique is their people." 
Recently Strawberry Frog is in the running for the top Adweak's breakthrough ad agency. Frito Lay had chosen Strawberry Frog for their creative advertising campaign for their new snack line to come out. Check out more about Frito-Lay scooping up Strawberry Frog. In 2006, Strawberry Frog shot a commercial for their client Heineken on location during the filming of the James Bond Casino Royale. Check out the video of the making and filming of Strawberry Frogs Heineken commercial. 

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